How Can You Do Recruitment Marketing on a Shoestring Budget

How Can You Do Recruitment Marketing on a Shoestring Budget Money makes the world go round. Well not literally but the more you have the more you can do right? Wrong, these days you can do anything on a small budget and recruitment marketing is no exception. There are lots of ways you can achieve the results you want without thousands in your coffers. Dont believe me? Well, let our team of experts share their ideas on how they think you can deliver the best recruitment marketing without a massive budget. Joe Shaker In all cases, but especially with a limited budget, it’s so important to have a flexible and accountable media spend.   It is essential that you get as much diversification with your media exposure as possible, and when something is underperforming, you don’t wait, but instead, make adjustments immediately. . Joe Shaker is the President of Shaker Recruitment Marketing. Maren Hogan Write great copy and hustle. Most people are fine with Instagram looking photos and iPhone videos. Get your team involved and hold fun get togethers. Do the hard work, the homework to ensure you are reaching out to the right people and did I mention WRITE REALLY WELL? . Maren Hogan  is CEO and Founder of Red Branch Media. Jared Nypen First, I’d get as many tools in one product as possible, so that you don’t have to individually negotiate separate contracts. Second, I’d use employee generated content. Rally the team to provide videos, posts and other content that can be used on social media and in email marketing. This will keep production costs down and will and give authenticity to your content, which can be a winning strategy. Jared Nypen  is the Vice-President of talent at Great Clips inc. Lisa Jones Canva and Lumen5, one piece of content stretched across the month in a variety of ways, strong advocates (content cuddlers), engaged recruiters! Plus, I say to my mentees imagine if you only had 1 hour a day to make a real difference, what would you do? Then times that by 7 and thats your job spec. Often marketers spend too long not having an impact. Lisa Jones is the  Founder and Director of Barclay Jones. Mark Cavanagh The benefit of marketing within recruitment is that you are dealing with people, this means that there is not one answer on where to find and attract the best talent. If you start by making sure your mechanism for capturing interest is engaging and simple, whether this is a dedicated website, ATS landing page or job post, you should be able to convert visitors easily whilst still gathering the right information. From here you can choose your channels based on your budget, for those working on a shoestring budget, start by focusing on the FREE channels; Social Media, SEO optimisation and even Company Reviews (Glassdoor, Google) can all be done without any expense. These can be labour intensive unless you have an already established core brand to tap into. Mark Cavanagh is the Marketing Manager at The One Group. Charlotte Jones Leveraging your employees and recruiters as your recruitment marketers would be a first step to a low cost, productive strategy: email marketing, social media targeted sponsored posts, growing a talent community with free tools, and good ole fashioned relationship marketing at targeted, local or online events are also an effective low-cost option. Partnering with your marketing or communications departments and aligning with the corporate brand platform and assets while inserting candidate specific messaging is another option. Co-marketing arrangements with suppliers and partners to promote career opportunities may also reduce costs. Charlotte  Jones is theRecruitment Marketing Manager at Lockheed Martin. Phil Strazzulla Yes. You can create video on your iPhone. You can manage your social with cheap tools. You can learn some basic coding to build out a better careers site. You can get access to Google Analytics to track progress. You can do SO MUCH for a very little amount of money. It just takes time and creativity. Phil Strazzulla  is the Founder of NextWave Hire. Shelby Burghardt   Leverage your employees! You don’t need a big budget to create a great story about your company. If you don’t have budget to hire a video producer and editor, send an employee a GoPro video and ask them to record footage of their office, or email a colleague and ask them to record a 30 second video on their iPhone. Then use a free/inexpensive app to edit the video footage, such as Lightworks or Shotcut. You can also reach out to employees to assist with building content such as writing a blog about their experience and then sharing those blogs on your career site and social channels â€" authentic content that didn’t cost you a dime! Shelby Burghardt is the Global Talent Brand Manager at Thomson Reuters. Rebecca Drew You can start small and build from there. You don’t need a huge investment, you need a smart data-driven approach, to target the right audience. LinkedIn is a great place to build your employer brand on a shoestring budget starting by creating your own company page or even a career page. We’ve done research which found that candidates spend 1-2 months gathering information on a company before applying for a job and will look to multiple channels, with the company websites, LinkedIn and search engines being the top options. We have more than 25 million members in the UK alone, so having a strong presence on LinkedIn will give you access to the biggest talent pool in the world. The key is to post frequently, at peak activity times and make posts as interesting as possible- pictures and videos are very effective in communicating your brand in an accessible, authentic way. You will see who engages with your content making it easy for you to see who is potentially interested in working for or having an initial conversation with you. Rebecca Drew is a Manager at LinkedIn Talent Solutions. Bennett Sung As the previous head of marketing at three early-stage companies, recruitment marketing on a budget can be very effective. First, smartphones are instrumental in creating your visual identity and evoking authenticity. Second, today’s college students are experts in digital marketing, so give young talent critical experience through an internship. Third, recruitment marketing technologies are subscription-based and often self-implemented, allowing you to turn them on and off when necessary. Plus, take advantage of free trials to validate the features you need. Finally, outsource marketing needs like graphic design and copywriting to freelancers to create more authentic, captivating and professional-looking recruiting materials. Bennett Sung is the Head of Marketing at Allyo.

How Stress Can Be Costing Your Workplace

How Stress Can Be Costing Your Workplace If you are unsure about the overall mental health of your office, it might be beneficial to know the treacherous fact that stress is costing the United States about $300 billion per year. This number is derived from the number of stress-related illnesses and injuries from accidents, how many days employees are absent from work, the percentage of employee turnover, and the decrease rate of work productivity. 61% of Americans say that their work is a stressor and that their company or workplace is not following the proper path to promote positive mental health. This creates a huge red flag, as companies should understand that if their employees are not happy, their profits will show a correlation. Employers have employees on assistance programs (EAPs) that are created to help with the stress that employees face on a daily basis. Even though most companies implement EAPs, surprisingly, the utilization of EAPs from employers is less than 5%. The largest issue of why employees are not using these resources to boost mental health is because they see these efforts as a last resort, rather than helpful for everyday use. There are signs to look for in employees to be wary of such as physical symptoms like headaches and stomachaches, to emotional symptoms such as irritability and worry. Be cautious and look for these signs to see if you need to take action. Sources of Stress to Avoid Knowing the factors that could be causing the stress are incredibly important too, in order to be able to avoid these pressures employees in your workplace are potentially facing. Check the list before to make sure you avoid these stressors: Low salary money is one of the highest sources of stress since most workers are taking care of more than just themselves. Making sure your employee feels secure with their finances is critical in order for them to work productively. Excessive workload Quality over quantity has been repeated many times but still remains to be true. Make sure to assign the appropriate amount of work per employee and do not be afraid to onboard another employee if needed. Limited growth opportunity not having levels in which your employee to grow into causes frustration and disappointment. Your employee should know that there are ways for him or her to grow into something better, to avoid feeling stuck. Unchallenging work Of course, there are mindless tasks that need to get done in the workplace, but rather than assigning all these tasks to one person, make sure to spread them out through the whole team. That way, each employee feels like their work is significant to the company as a whole. Lack of peer support Developing a company culture allows each employee to feel that they belong to the company. Each employee deserves to feel supported by the team they work with in order to work to expected standards. No control over decisions Not allowing your employees to have a say in projects or the company, in general, closes the employee off, including from assigned work. Allowing the workplace to be open for any opinion engages your employees. Unclear expectations Avoiding holding meetings with each employee leads to confusion and frustration from not understanding the direction of the company. For small companies, meet with each employee one on one. For larger companies, have overhead managers check in with each individual employee. Avoiding the above stressors is a great start to having your company head into a better direction and swerve away from the costs of stress in the workplace. Check out Credit.com’s guide on 7 ways to reduce stress in the workplace to improve even further as a company! Courtesy of Credit.com

The 16 Things That Happen on Your First Day of a New Job

The 16 Things That Happen on Your First Day of a New Job Its your first day of work at your new job. Youre up early, youve eaten a hearty breakfast, and youre ready to go. The thing with first days is that youll never know exactly how its going to go. But from watching Peep Show religiously, we  can only guess it will go something like this 1) You wake up in the morning, feeling like this: 2) You eat a  hearty breakfast of Cornflakes for people who cant face reality: 3) You walk into the new office, meet your colleagues: 4) But it all goes wrong when your true awkwardness comes out: 5) You meet your new manager: 6) You get assigned a new project, that you have no idea how to do: 7) You try and introduce a bit of humour into conversation, and it fails: 8) Youre introduced to the new potential love of your life: 9) You try and impress them  with some vaguely interesting facts about you: 10) Back to your desk, where you go  through the antsy, unrest stage of the day, where youre not sure whats going on: 11) Time for lunchwoohoo! 12) You meet the office idiot 13) ..and youre finally feeling relaxed enough to get some work done: 14) Youre invited to the afterwork drinks.. 15) which you try and wholeheartedly enjoy. 16) Now finally, home relax, recuperate, and reflect. Bliss. How does the first day at a new job usually go for you? Tweet us your most embarrassing moments at @UndercoverRec on Twitter!

Making yourself employable as an international student

Making yourself employable as an international student Often I meet very concerned international students worried about how hard it will be to get a job post study in the UK. Yes, there are opportunities out there for international students but it does feel much harder because of visa regulations. It may not help that these visa regulations change with little notice and the impact on Brexit could add further complications to an already complex process. If you are an international student here are some tips to help you. By putting these into action you will be improving your chances of landing your graduate job. Remember that is never too late to get started on making yourself more employable! 1. Know what you want to do. Do you have a clear idea in terms of your career or is it still rather vague? Consider what it is that you want to do, what sector you want to work in. If you don’t know then use a reflective tool like the    Prospects quiz  and reflect on the results with a careers consultant. Reflect on the skills you have, the things you know and the things relating to careers you want to find out about. Know your values and needs. Know what you need to learn more about or to develop. 2. Do your research on sectors and companies â€" this is a key skill known as commercial awareness and you need it as much as any other skill. Indeed, many graduate recruiters feel that many students and graduates lack this ability, or the ability to demonstrate it! That also includes UK students! Remember that you need to know about what is out there and also, who is out there. The idea is that you have as much information to help you see what suits you. To be successful you will need to be commercially aware and demonstrate this awareness. . 3. Get work experience and get relevant work experience â€" all work experience is good but there is definitely some that is more desirable to a recruiter. So, yes, do get part time work as this will help you but think about internships and if you can, do a placement year as part of your course. Placements are usually part of a course so do speak to your department staff. By doing a placement year you will gain excellent experience that links to the area you want to work in and develop your networks further. Once you have completed work experience it is vital to reflect on the skills that you have developed. 4. Remember, it is quality rather than quantity in the number of applications you make. It is better to do 10 focused applications than 100 unfocused and untargeted ones. Rather than sending off non-tailored CVs and covering letters create bespoke versions that give clear evidence to a recruiter to help. Attend workshops on effective applications and any other workshops that can help. Check My Advantage for details. 5. Maintain your home networks whilst you are in the UK â€" networking is important in the UK and at home so utilise those that you have. You can develop new networks but don’t neglect others. So, join LinkedIn if you are not already a member. This can help you make contacts and become a contact for others. Attend workshops on developing your social media profile and make sure you make your profile effective and professional. If you want to connect to others always personalise your contact message to explain the benefits of connecting to you and why you want to contact to them. Connect to people in the areas that interest you and with academics and see who of their contacts can help you. 6. Practise your English language skillsâ€" if English is not your first language you are truly amazing to be able to study in another language at degree or post graduate level. Highlight this as many employers will be interested in your other language skills. Don’t down play these but talk about them where they are part of the criteria of a role. Sometimes English skills can fall by the wayside if a lot of your friends are also from the same country as you and you find yourself speaking in your mother language. Try to practice your language skills as much as you can. Be aware of slang used by friends from the UK too and if they use an expression or reference you don’t understand then ask about it. This helps to strengthen your cultural awareness. 7. Get involved in extra-curricular activities recruiters tell us that they really value the worth of such activity. So, join the clubs and societies that interest you and be active in them! Yes, it is a fine line in balancing your work with academic studies. Sometimes in the first year you can be tempted to get carried away by the social aspect but if it isn’t impacting on your studies have fun and keep developing those skill sets. Follow these simple steps to help you to develop your employability skills. Don’t forget to use your Careers Centre to help you throughout your time at university as well! Check out the Warwick Worldwide Careers Moodle and the  Office for Global Engagement Making yourself employable as an International Student No one can argue how much the UK Education sector is enriched and enhanced by the contribution of international students. International students often feel frustrated when they come to seek work in the UK post-studies but there are still many opportunitiesto develop employability whilst studying.   Yes it will be harder because of visa regulations but it is not impossible.  Some companies will be quite clear on whether they can recruit an international student but regulations can and will change so nothing can be taken for granted in this situation. Seek advice from within the University or from an excellent source such as the  UK Council for International Student Affairs   Why not start to put the following ideas into practical use from now on to help develop your employability? It is never too late to get started on making yourself more employable but early starts yield the most results. Have a career plan Do you have a clear idea in terms of your career or is are you still trying to find out what you want to do? Consider what it is that you want to do, what sector you want to work in. If you don’t know then use a reflective tool like the  Prospects career quiz and reflect on the results with a Careers Consultant. Do your research on sector and companies: This is important, many recruiters feel that applicants apply for jobs without knowing why they are. Don’t be someone who applies to everything and anything just to get a job. Demonstrating that you know what a company does, why you have selected a particular company and why you are motivated to work for them makes you more likely to stay and therefore be a good investment to the organisation. This is feedback not just from UK companies but worldwide recruiters. To be successful you must be commercially aware  . Demonstrate your motivation! Get work experience and get relevant work experience: All work experience is good but some will be seen as being more desirable to a recruiter. Do get part-time work as this will help you develop customer service skills and team working but also think about internships. If you can do a placement year then do! This is excellent experience that links to the area you want to work in. Also, consider volunteering and work shadowing. Reflect on your skills Often we take our skill set for granted. Few of us take the time to stop, pause and reflect on the skills we have, the skills we need to get or enhance. Don’t just think of skills as being what you do at work. You develop skills during assignments, volunteering or as part of our university societies. Understanding the skills we have and being able to explain them on an application form is vital. It is never enough to state we have a skill,  give evidence of it and how you have used it. Use a skills audit and use it regularly and see how you are developing. It is always better to do ten focused applications than a hundred unfocused It sounds obvious but quality will always win over sheer quantity every time. Avoid wasting yours and the employer’s time and energy. Avoid non-tailored, generic CVs and covering letters. Instead create bespoke versions that give clear evidence to a recruiter. Attend Careers workshops for help.   Maintain your ‘home networks’ whilst you are in the UK and network. Networking is important in both the UK and at home. Utilise the links that you have and develop new ones. Don’t be frightened by networking; it is a conversation with a careers focus. People will be open to helping you (where they can) if they can see you have a clear goal. Join LinkedIn to help you make contacts and become a contact for others. Make your profile effective and professional.   If you want to connect with others personalise your email to explain the benefits of connecting to you and why you are contacting them. Practise your English Language skills at all times and have a wide circle of friends from all backgrounds. Practice your English skills both verbal and written. Use your time in the UK to develop your English skills. Many international alumni often say they wish they had made more friends from different cultures to them. They regretted speaking too much in their mother tongue. Practice by talking to people you meet. Get involved in extracurricular activities Recruiters value the worth of such activity.   For Masters’ students they often feel they don’t have the time to get involved in clubs in their first term. Ultimately it is important to balance your workload. Undergraduates may get carried away by the social aspect and it can be a shock at the end of the year when you get your results! You may want to join societies when you have more times but make sure that you are active in them. or consider volunteering. Don’t see your Careers Service as only being there for CV checks and events Your careers team offers a variety of support and they are full of people who are highly knowledgeable of the UK graduate labour market. Use us! Additionally and importantly, we are impartial so it is your choice. Good luck and do not be frightened to ask for help. Enjoy your time in the UK.

Professional Resume Designers - Learning About Resume Designer Skills

Professional Resume Designers - Learning About Resume Designer SkillsResume Designer's are highly qualified individuals who are able to write effective resume. Their focus is to provide services to individuals who are in need of writing their resumes in a highly successful manner.They are equipped with an online portfolio that includes different sample resume. There are a number of skilled individuals who have used these sample resumes to write their own resumes. The skill to write a quality resume has been passed from generation to generation.The skills and knowledge of people who write resumes are the primary reasons behind the high level of success in writing a successful resume. These skills can be learned by any professional in this field.Any professional resume writer will guide you by sharing the traits and qualities they find most important in a writer. The main things they look for are, motivation, ability to manage time, self-discipline, self-confidence, etc. Also, they are willing to share about their successes and failures.The resume writer can explain how he or she works through the years. The best thing is, people will easily recognize the details when they read their resumes. These details show that they are able to write a highly relevant resume to their job description.Most resume writers to write a number of samples and guides the potential clients through them. They also explain that they use the skills and training that they have acquired throughout their careers. The result is that you get your dream job opportunity with high chances of getting it in a short period of time.The most important thing that any resume designer should do is to learn from his or her mistakes. If you have made a mistake on your resume, make sure that you let him or her know it before the deadline. It is the right way to show your readiness to make any corrections. Another important thing is that, you should have patience while dealing with the resume designer. It t akes time to produce a beautiful and impressive resume. You should be patient and work with him or her for as long as it takes to produce a high quality and informative resume.

Are you ready for your job search

Are you ready for your job search Are you ready for your job search? The world of job search has changed dramatically in the last 5 years and you need to be prepared. No more same old, same old! Here is my advice for “before, during, after” the job search process. What should you do before you send out your résumé? The top candidates understand that job searching is a process and every step needs to be mastered to progress to the next step, resulting in job offers. Organize your steps like this: READY â€" Anchor in your job goal, research the job descriptions in your market and outline your strengths, skills and passions. AIM â€" Prepare all of your “tools” such as a job tracker,résumé, LinkedIn profile, interview preparation and more. FIRE â€" Now you’re ready to apply, interview, follow up and negotiate offers! What are the first steps you should take to update your résumé so you get selected to interview? Step 1: Put it in perspective. Your résumé needs to be great, but don’t make it a crutch. Résumés don’t tell your great story and it is a back-up resource for your great efforts. It won’t win a job and it’s not the reason you didn’t get called for that interview. Step 2: Re-do your old résumé. Your résumé needs to talk to three decision-makers: the Hiring Manager, the Recruiter, and the “Robot” or the company’s Applicant Tracking System (ATS). Here are some rules: A summary section at the top of your résumé is a great place to share your next career move and highlight the skills you have that match what they are looking for. These are often called “keywords” or “key phrases.” This is the section you can modify for each application but keep the rest of the résumé the same. However, don’t stop there! Repeat those key words in your important experiences section and repeat them wherever you have used those skills. For the robot, be sure your header information is in the body of the document and not in the header section in Word. Additionally, don’t use the forward slash (/) anywhere, no underlines, and use bullet points. Be sure you include all volunteering, training, certificates or foreign language skills you have. Step 3: Proof, proof, then proof. Your résumé is a sample of your writing capabilities. A single error can get you fast-tracked to the “NO” pile. Read every word out loud, ask two people to scrub it for errors, and check that the font is consistent. How can you structure your cover letter for maximum impact? Even though some hiring teams don’t read cover letters, many do. Do you want to be one of those candidates who don’t? “There is no downside to attaching a great cover letter to your job application. But it has to be great!” Do not regurgitate your résumé. Too boring. And they can read! Count the number of times you use “I, me or my” and change as many of those as possible to “you, your position, your company.” If you don’t know anybody, start it with “Dear Hiring Team”. Start with a simple expression of your interest in their position. Then, write 3 bullet points that sound like “You are looking for someone with X years’ experience with ________. I have Y years of experience in this field.” Finally, close this short cover letter with your request to interview for the position. Are there “secrets” or keys to success on LinkedIn? The huge surprise is how many candidates believe they are using LinkedIn simply because they have a profile. Wrong! An even bigger surprise is how many people have poor LinkedIn profiles. I highly recommend every job seeker seek to become fluent in LinkedIn immediately. Some keys to success: Your profile needs to be 100% complete. Photo, headline, summary, experiences and more. For your photo, be sure you look professional, as you would look on the job. Smiles are nice and any friend can take a good shot for you! This isn’t Facebook so no puppies, kids or sunglasses. Be easy to be contacted. While you are a job seeker, put your e-mail address in your summary section so recruiters can call you right away. Load up your full résumé into LinkedIn. Copy and paste. Period. Many recruiters expect LinkedIn to be your digital résumé. Secure at least two recommendations within LinkedIn. Learn how in their help section! Always connect with others using a personal message after you have read their profile. They can be total strangers but explain your purpose in connecting with them and congratulate them on their success. Learn how to use LinkedIn job search tools such as finding jobs, finding recruiters’ names, learning about the company and so much more. Networking doesn’t have to be scary! Recent research shows that men are more likely than the women to get professional help from their contacts. However, women are better at building high-quality relationships. Good news: for job seekers, you don’t need to go to those huge banquets to exchange business cards. Bad news: you do need to get comfortable with connecting with total strangers via LinkedIn or e-mail. Let’s simplify the steps: Step 1: For every position you apply to, always apply online. Get into the system. Now the networking begins. Step 2: If you know anybody who works at that target company, forward your cover letter and résumé to them, asking them to forward it to the recruiter and hiring manager of the specific job. Step 3: Now, with your new LinkedIn fluency, use LinkedIn’s “advanced search” feature to find the recruiter and hiring manager for that position. Aim high, too, and search for the Director or Vice President of the department your target position resides in. Step 4: With maximum professionalism, connect with these wonderful strangers with a professional note. Then, when they connect back you will have their e-mail address. Step 5: Send them a well-written e-mail, sharing that you applied online for position title, and that you are very interested in interviewing. Follow up with them 3 more times, once every week. Rule: If you don’t ask for specific actions you would like your network to take, you will never know what kind of support is possible! The best ways to prepare success with your interviews. Each one of you can become interview MASTERS if you simply prepare. Yes, you will be nervous and, yes, you will get some oddball questions. So what? Remember, if you don’t do well in interviews, you won’t’ make it to the offer stage. Change your game now. Every conversation about a job IS an interview. Whether it’s a recruiter’s “phone screen,” a phone interview, a meeting in a coffee shop, or a face-to-face interview, you need to be fully prepared, on time, professional, and focused. Research the most commonly-asked interview questions and write out 3 short bullet point answers for each. Remember “the law of 3s.” Give no more than 3 short answers to every question then stop talking. Pause, smile, make eye contact. The interviewer will ask you for more information if they want it. Bring great questions to ask. Write your questions on a separate piece of paper and take notes of their answers on your document. “Situational” interview questions are very common and the latest trend. “Tell me a time when you…” or “Can you describe a time when you had to…” Your story should be told with the following framework. S: The situation was…(be brief!) A: The actions I took were…(3 actions using “I”) R: As a result…(metrics) A few special times just for women. If you meet 70% of the job description requirements, apply for it! When networking, aim high! Don’t be daunted by titles like Vice President, Director or even Chief X Officer. They are seeking good talent on all levels. When you network, be clear about what you are requesting them to do. “Will you please forward my credentials to the hiring manager?” Even if you have gaps on your résumé for raising children or care-giving, be proud of your skills and strengths and BRAG! Join Dana Manciagli’s Job Search Master Class ® now and get the most comprehensive job search system available!

5 Ways to Clean Up YOUR Online Image for the Job Hunt - CareerEnlightenment.com

2) Monitor what you put onlineThough you cant always control what other people put online, you certainly can be wary of what you post. Is your blog presentable? Do you list your contact information? Your Facebook is it privatized so only your friends can see it?Further, are certain things privatized so only certain people on your friends list can see it?Heres a useful article published by The New York Times of three Facebook settings every user should check. (http://www.nytimes.com/external/readwriteweb/2010/01/20/20readwriteweb-the-3-facebook-settings-every-user-should-c-29287.html?em)3) Be wary of third-party sitesMy sister Googled herself one day and found that sites such as Delver and Rapleaf had aggregated her online data without her knowledge. Thousands of Flickr photos she hadnt privatized were posted, along with a link to her Facebook profile.Know that what you put on one site may actually end up elsewhere without your permission.4) Watch yourself in publicWhen the drinks ar e flowing and cameras are flashing, its easy to let loose. But with sites like Facebook making it entirely too easy for pictures of you to be posted without your consent (and extremely visible to circles of friends who are not yours), its almost paparazzi-like.Be wary of what youre posing for. It sounds paranoid, but tell that to the people who end up on gossip sites that pride themselves on poking fun at ordinary people like us. (http://thedirty.com/)5) Be kind to your friends (and acquaintances)If you have unflattering or potentially scandalous pictures of them, laugh about it in private. You never know if theyll post similar pictures of you out of spite. Be the one to break the cycle.